Elon Musk bought Twitter two years ago for 44 billion dollars, which has generated a series of changes in the social network, including its name change to X. Since then, problems have arisen on the platform, such as user polarization and a decrease in advertisers, especially after Musk's closeness to Donald Trump during the electoral campaign.
As a result of these problems, other social networks like Threads, Bluesky, and Mastodon have gained popularity, taking advantage of X's disrepute to attract more users. Despite Musk's attempts to reactivate the platform by turning it into an "everything app," similar to WeChat, he has not yet been able to realize his plan.
X is currently facing financial difficulties, with significant debt and a drop in revenue since Musk acquired the social network. The company has revealed that its value has halved, about 19 billion dollars.
Despite this, X continues to be actively used for institutional communication and by the majority of media outlets. Although other platforms like Bluesky and Mastodon have gained users, X still maintains a considerable base of around 611 million monthly active users, according to data from April 2024.
During the last two years, X has experienced the departure of prominent users and advertisers, such as actress Jamie Lee Curtis and media accounts like The Guardian and NPR. Despite the criticisms and problems, Musk's social network remains one of the leading communication platforms in the world, although its future and viability remain uncertain.
